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Merchandising your business
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Perpare to watch your fresh flower sales grow! The concept of selling fresh flowers and plants is an appealing one to many retailers; they are impulse lines and are high value items which give good returns per linear foot. They also brighten the exterior of any retail outlet.

Flowers are a specialist area of retailing and Flowerfete gives you many opportunities to sell flowers and plants in a very profitable way. Flowers and plants can be supplied on either a sale or return or firm sales basis dependent upon your aspirations for margin and service levels. Frequent regular deliveries are based upon individual store turnover, with delivery quantities suggested by skilled Flowerfête merchandisers.

Delivered quantities are calculated by balancing several factors, such as past experience and future expectations of trading patterns, weather conditions and taking into account regular feedback and consultations. Flowerfete delivers a product range and professional service to all of its customers, and is the market leader in this manner of flower retailing.

Premium quality flowers come from the company’s own computer controlled nurseries in Kent - the garden of England - and from reputable growers around the world. All suppliers are subject to regular detailed audits and post harvest reports.

Upon arrival at our purpose built packing facilities in the UK and Europe, each stem is subject to stringent quality control, grading and specification checks. This ensures only those flowers meeting Flowerfetes’ exacting requirements are used to produce a dazzling array of vibrant and colourful bouquets. Working closely with in-house personnel and customers, Flowerfetes’ design team produces bouquets that reflect the latest fashion trends and colour combinations.

Flowerfête personnel are a friendly team always on hand to help you. Establishing long-standing relationships with their customers and suppliers is part of the company ethos. Every possible step is taken to get it right for you, the first time and every time. Regardless of size, the company is here to help grow your business. Account managers will liaise with you to understand your needs and plan your required levels of service.

If you have multiple outlets you can expect regular management reports, outlining sales activity per outlet, accompanied by invoicing data plus regular review meetings. Flowerfete will always be fully flexible in identifying your evolving needs, programming regular promotional activity to guarantee consistency of category support.

With Freephone 0800 numbers at your fingertips, the fully integrated head office support and accounts teams are on hand to meet your every need. The customer service team has instant access to all distribution depots around the UK and will liaise on your behalf to ensure 100% satisfaction. In short you can always rely on the Flowerfete team to go that extra mile.

You are guaranteed a consistent quality product that meets the needs of your customers combined with a traditional service, which makes working with Flowerfete a pleasure. An early start for Flowerfete’s dedicated team of merchandisers ensures that each and every day more than 3,000 customers receive a fully merchandised delivery of fresh bouquets.

Over 100 Flowerfete vehicles cover more than 15,000 miles a day throughout the UK, providing customers with their service requirements.Your dedicated merchandiser will use the latest hand held computer to produce a delivery note and/or invoice detailing all aspects of your transaction. If required this can be fully integrated with your own local or head office technology.